UGC Portfolio

UGC PORTFOLIO

Hey, I’m Lucy

I’m a User Generated Content Creator based in Brisbane, Australia.

I love to combine my passion for fitness, travel, beauty, books and wellness, with my love for content creation.

Years of Experience

I’ve been a marketing and social media co-ordinator for the past 3 years at a group training gym. I have strong background in photography, video production, and content creation for social media channels with large audiences.

User Generated Content (UGC)

What is it?

In marketing terms, UGC is content created by someone not affiliated with the business. This can be in the form of photos, videos, text, audio and testimonials.

But let’s get deeper. UGC is a powerful tool to drive conversions with 78% of consumers saying they trust other shoppers opinions OVER the brands. Crazy!

Why use it?

UGC creates greater consumer confidence. It strengthens the relationship between a brand and it’s consumers. Customers feel they can relate with the brand and are far more likely to convert as a result.

Video Projects

Blitz Bar (Acai)